Lisa Sargent

A mailing list of subscribers who signed up to receive fundraising copywriter Lisa Sargent's email newsletter, The Loyalty Letter. *** NOTE FOR NEW SUBSCRIBERS: The Loyalty Letter comes out every two weeks, and is sent on Saturdays. Visit lisasargent.com for more details. Thank you!

Loyalty Letter: How Long Is Too Long?

Published: Sat, 11/09/24

Updated: Sun, 11/10/24

The real truth about letter (and email) length Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: A better way to…

Loyalty Letter: The Gratitude Effect ✨

Published: Sat, 10/26/24

Updated: Sat, 10/26/24

What the science of thanking reveals about your thank-yous Did your email server mangle this message? Read online here :) 📍What we're talking about…

Loyalty Letter: How to Write for Older Donors 👀

Published: Sat, 10/12/24

Updated: Sat, 10/12/24

Are your appeals age-positive? Find out... Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: The science behind…

Loyalty Letter: Editing session ✏️

Published: Sat, 09/28/24

Updated: Sat, 09/28/24

How to (vastly) strengthen your feedback Did your email server mangle this message? Read online here :) 📍What we're talking about this issue: 9 ways…

Loyalty Letter: Outer envelopes (the inside scoop!)

Published: Sat, 09/14/24

Updated: Sat, 09/14/24

For your year-end, a fresh look at outers Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: Tips and inspiration for…

Loyalty Letter: Addressing overhead

Published: Sat, 08/31/24

Updated: Sat, 08/31/24

One of fundraising's most awkward topics, unpacked Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: Should you…

Loyalty Letter: Fundraising strategy session

Published: Sat, 08/17/24

Updated: Wed, 08/21/24

Inside: A meaty Q+A on donor comms plans and more Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: Donor…

Loyalty Letter: A primer on Awe

Published: Sat, 08/03/24

Updated: Sat, 08/03/24

Meet the greatest fundraising emotion you might not be using Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: The…

Loyalty Letter: Donor care's hidden corners

Published: Sat, 07/20/24

Updated: Sat, 07/20/24

And how you can light them with generosity and love Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: Donor care's…

Loyalty Letter: 5 gifts you give your donors

Published: Sat, 07/06/24

Updated: Sat, 07/06/24

Ways to deepen meaning, starting now Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: 5 gifts you can give your…

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