Lisa Sargent

A mailing list of subscribers who signed up to receive fundraising copywriter Lisa Sargent's email newsletter, The Loyalty Letter. *** NOTE FOR NEW SUBSCRIBERS: The Loyalty Letter comes out every two weeks, and is sent on Saturdays. Visit lisasargent.com for more details. Thank you!

Loyalty Letter: Outer envelopes (the inside scoop!)

Published: Sat, 09/14/24

Updated: Sat, 09/14/24

For your year-end, a fresh look at outers Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: Tips and inspiration for…

Loyalty Letter: Addressing overhead

Published: Sat, 08/31/24

Updated: Sat, 08/31/24

One of fundraising's most awkward topics, unpacked Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: Should you…

Loyalty Letter: Fundraising strategy session

Published: Sat, 08/17/24

Updated: Wed, 08/21/24

Inside: A meaty Q+A on donor comms plans and more Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: Donor…

Loyalty Letter: A primer on Awe

Published: Sat, 08/03/24

Updated: Sat, 08/03/24

Meet the greatest fundraising emotion you might not be using Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: The…

Loyalty Letter: Donor care's hidden corners

Published: Sat, 07/20/24

Updated: Sat, 07/20/24

And how you can light them with generosity and love Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: Donor care's…

Loyalty Letter: 5 gifts you give your donors

Published: Sat, 07/06/24

Updated: Sat, 07/06/24

Ways to deepen meaning, starting now Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: 5 gifts you can give your…

Loyalty Letter: Why real is so rare (and so effective)

Published: Sat, 06/22/24

Updated: Sat, 06/22/24

How to build authentic human connection in your writing Did Outlook make a mess of this? Want to read it online instead? You can: View here. :) 📍What…

Loyalty Letter: A guide to better letter leads

Published: Sat, 06/08/24

Updated: Sat, 06/08/24

plus 4+ frames to get you started Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: Better fundraising letter leads,…

Loyalty Letter: 5 gifts your donors give you

Published: Sat, 05/25/24

Updated: Sat, 05/25/24

that you may not be acknowledging but should Read this online? Yes, you can: View here. :) The Loyalty LetterBy Lisa Sargent, fundraising copywriter…