Lisa Sargent

A mailing list of subscribers who signed up to receive fundraising copywriter Lisa Sargent's email newsletter, The Loyalty Letter. *** NOTE FOR NEW SUBSCRIBERS: The Loyalty Letter comes out every two weeks, and is sent on Saturdays. Visit lisasargent.com for more details. Thank you!

Loyalty Letter: Do your stories need a safe place?

Published: Sat, 03/29/25

Updated: Sat, 03/29/25

Turn generic into great... Did your email server mangle this message? Read here :) 📍What we're talking about this issue: Why your fundraising stories…

Loyalty Letter: Donor love now (a different look)

Published: Sat, 02/08/25

Updated: Tue, 02/11/25

9 unsung ways to truly love your donors right now Did your email server mangle this message? Read online :) 📍What we're talking about this issue: How…

Loyalty Letter: Email Express Clinic 💌

Published: Sat, 11/23/24

Updated: Sat, 11/23/24

Start your best year-end emails now Did your email server mangle this message? Read online :) 📍What we're talking about this issue: Year-end…

Loyalty Letter: How Long Is Too Long?

Published: Sat, 11/09/24

Updated: Sun, 11/10/24

The real truth about letter (and email) length Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: A better way to…

Loyalty Letter: The Gratitude Effect ✨

Published: Sat, 10/26/24

Updated: Sat, 10/26/24

What the science of thanking reveals about your thank-yous Did your email server mangle this message? Read online here :) 📍What we're talking about…

Loyalty Letter: How to Write for Older Donors 👀

Published: Sat, 10/12/24

Updated: Sat, 10/12/24

Are your appeals age-positive? Find out... Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: The science behind…

Loyalty Letter: Editing session ✏️

Published: Sat, 09/28/24

Updated: Sat, 09/28/24

How to (vastly) strengthen your feedback Did your email server mangle this message? Read online here :) 📍What we're talking about this issue: 9 ways…

Loyalty Letter: Outer envelopes (the inside scoop!)

Published: Sat, 09/14/24

Updated: Sat, 09/14/24

For your year-end, a fresh look at outers Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: Tips and inspiration for…

Loyalty Letter: Addressing overhead

Published: Sat, 08/31/24

Updated: Sat, 08/31/24

One of fundraising's most awkward topics, unpacked Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: Should you…

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