Loyalty Letter: How Long Is Too Long?
Published: Sat, 11/09/24
Updated: Sun, 11/10/24
The real truth about letter (and email) length Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: A better way to…
Lisa Sargent
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Loyalty Letter: The Gratitude Effect ✨
Published: Sat, 10/26/24
Updated: Sat, 10/26/24
What the science of thanking reveals about your thank-yous Did your email server mangle this message? Read online here :) 📍What we're talking about…
Loyalty Letter: How to Write for Older Donors 👀
Published: Sat, 10/12/24
Updated: Sat, 10/12/24
Are your appeals age-positive? Find out... Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: The science behind…
Loyalty Letter: Editing session ✏️
Published: Sat, 09/28/24
Updated: Sat, 09/28/24
How to (vastly) strengthen your feedback Did your email server mangle this message? Read online here :) 📍What we're talking about this issue: 9 ways…
Loyalty Letter: Outer envelopes (the inside scoop!)
Published: Sat, 09/14/24
Updated: Sat, 09/14/24
For your year-end, a fresh look at outers Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: Tips and inspiration for…
Loyalty Letter: Addressing overhead
Published: Sat, 08/31/24
Updated: Sat, 08/31/24
One of fundraising's most awkward topics, unpacked Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: Should you…
Loyalty Letter: Fundraising strategy session
Published: Sat, 08/17/24
Updated: Wed, 08/21/24
Inside: A meaty Q+A on donor comms plans and more Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: Donor…
Loyalty Letter: A primer on Awe
Published: Sat, 08/03/24
Updated: Sat, 08/03/24
Meet the greatest fundraising emotion you might not be using Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: The…
Loyalty Letter: Donor care's hidden corners
Published: Sat, 07/20/24
Updated: Sat, 07/20/24
And how you can light them with generosity and love Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: Donor care's…
Loyalty Letter: 5 gifts you give your donors
Published: Sat, 07/06/24
Updated: Sat, 07/06/24
Ways to deepen meaning, starting now Read this online? Yes, you can: View here. :) 📍What we're talking about this issue: 5 gifts you can give your…